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Building a new, better version of the internet for years, ConsenSys used the moment of the Merge to welcome mainstream audiences to Ethereum. Introducing them to the future of opportunities Web3 will unlock for us all.

 

A campaign was created to engage and begin conversations with everyone. From the tech-savvy crypto-curious to traditional finance audiences skeptical of decentralized finance, we started a collective conversation about our connected future.

 

Retro-futuristic illustrations and videos evoked the golden days of space flight and science fiction–when society was united in the belief that there was nothing we couldn’t achieve together. Social and paid media used metaphors, analogies, and conversational language to break down complex concepts.

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