SAMSUNG + REFINERY29 (White Label)
>> Creative Director: Albie Alexander
>> Lead Designer: Michael Pigozzi
>> Designers: Jeremy Correnti Wood and Eric Zhou
>> Executive Producer: Caroline Kiely
>> Photos: Victor Frankowski
To celebrate the launch of the Samsung Galaxy s10, Refinery29 created The YOUniverse, an eight-city world tour that featured three custom immersive installations. Guests were invited to explore and "power" each installation through their own biometric data via the Galaxy s10.
The live capture of guest's biometric data created for completely personalized experiences within each installation while highlighting the new features of the phone.
FIELD OF HEARTS: Using the heart rate monitor on the s10 device, guests witness their biometric data illuminate the space around them, sending heart waves rippling across an infinite field of custom fabricated fiber optics. The s10 device automatically launches its wide-angle camera to capture the luminary horizon. Individual animations merge into one when the room crescendos sonically and visually.
SONIC RADIANCE: Stepping into the room, guests are greeted into a stark white, edge-lit box of mirrors and encouraged by the s10 device to "use your voice." Triggered by sound, the environment alters dramatically. Reacting live to the guest's voice, a light show breaks down the walls and translates sound to 3d light animation live, radiating our guest's voices out into an infinite twinkling universe of light. The s10 device's dual-aperture camera captures the moment perfectly, automatically adjusting to ambient light.
OCULAR ODYSSEY: Inspired by the Galaxy S10 True Eye feature, photographs of the user's eyes captured via the s10 devices are uploaded into the room when guests step in, launching a custom animation that swirls around the space, abstracting and reflecting the image evoking a trip through the cosmos.