ADIDAS_VICE_BKPUBLICLIBRARY_APRIL2021__LARUFOTO_LUISRUIZ_155.jpeg
ADIDAS_VICE_BKPUBLICLIBRARY_APRIL2021__LARUFOTO_LUISRUIZ_129.jpeg

"Step Out to the Future"

Stan Smith + Adidas

      >> Art Director

      >> Projection Mapping by Superbien

      

VICE and Adidas brought to life a vision of a plastic-waste-free world via a monumental projection-mapping takeover on one of Brooklyn’s most beloved public buildings. Created in partnership with the borough’s most venerated community groups dedicated to advancing green initiatives, Adidas demonstrated their commitment to sustainable change through supporting guerilla tactics that rallied, supported, gave back to and inspired the community.

ADIDAS_VICE_BKPUBLICLIBRARY_APRIL2021__LARUFOTO_LUISRUIZ_194.jpeg
ADIDAS_VICE_BKPUBLICLIBRARY_APRIL2021__LARUFOTO_LUISRUIZ_226.jpeg
ADIDAS_VICE_BKPUBLICLIBRARY_APRIL2021__LARUFOTO_LUISRUIZ_224.jpeg
ADIDAS_VICE_BKPUBLICLIBRARY_APRIL2021__LARUFOTO_LUISRUIZ_269.jpeg
ADIDAS_VICE_BKPUBLICLIBRARY_APRIL2021__LARUFOTO_LUISRUIZ_078.jpeg